Microsoft has acquired Clipchamp, a software startup that consumers and business professionals can use to edit videos. The terms of the deal were not disclosed.
According to Arabianet, the company's technology aligns with Microsoft's years-long efforts to expand its productivity software offerings for both individual users and businesses.
Clipchamp's technical approach is to combine the simplicity of a web application with the ability to manipulate video with the power of Microsoft's Office Media Group, Chris Pratley, wrote in a blog. The complete computing power of a PC with GPU acceleration, something previously limited to traditional video applications.
As we advance our integration planning, we will have a process to convert existing Clipchamp users/clients into Microsoft subscribers.
Clipchamp was founded in 2013 and is headquartered in Brisbane, Australia, with 92 employees, according to LinkedIn data. Investors include Ten13 and Tola Capital.
In July, Clipchamp said it had 17 million registered users, with adoptions at more than 390,000 companies, up 54% year over year. The Clipchamp website also mentioned Deloitte, Google, Microsoft and Zendesk among the companies that use its software.
The announcement comes three weeks after Adobe said it had acquired Frame.io, whose software allows people to comment on videos during the editing process, for $1.275 billion. . Microsoft itself has also shown an interest in the video before, having participated in last year's talks to acquire TikTok's US operations.
