According to Arab, the achievement of profits was mainly driven by recognized profits in the treatment of exits from a cream company worth 1.573 billion Saudi riyals, driven by one of a single special items.
Revenue fell by 58.72% to SR 904 million, compared with 2.19 billion riyals during 2019.
The Kovid19 has had a great impact on the field of travel as a whole, however, the strong liquidity of the Sera Group in addition to many actions taken to mitigate the negative impact of the virus helped to overcome challenges and gave them the opportunity to promote strongly with the recovery of the travel sector, according to the company. / p>
The total value of the Group's reservations fell by 64% for 2020 to 3.9 billion Saudi riyals for SR 10.8 billion in 2019. The decline is mainly due to precautionary procedures and restrictive impact as a result of the proliferation of Kovid-19. The travel and tourism sector is directly affected in all sectors.
Although the group was affected by pandemic, Serra took strict measures to mitigate the financial impact, where the Group stolen strategies positively to recover travel over the coming years.
Lomé, a car rental unit in Serra expectations in 2020, has grown as a total of 27% from SAR 343 million in 2019 to SAR 435 million in 2020, largely due to the sale of non-rent fleet Exercise at a higher price compared to last year, win many operational lease contracts for institutional and government sectors with more than 3,000 new cars during 2020.
In view of the nature of the work of this unit, the travelers' traders were affected and severely spanned from the pandemic, as the total value of Saudi riyals fell from SR 3.9 billion to SR 1.2 billion, down 69% compared to 2019. The traveler's outstanding brand of the group and services of individuals in the group has declared focus on internal travel as a major engine of reservations in line with the tourism agenda in Saudi Arabia for 2020 m, which focused mainly on local entertainment with a 50% success in the most important 10 destinations within the Kingdom Saudi. The local rewards for sale in Saudi Arabia from 31% in 2019 to 78% in 2020.
Despite the decline in total reservations, the investment personnel and services unit continued to meet in technology, products and customer service, including the development of health and safety platform for Kovid-19, as well as more efforts and evolution to offer our services through multiple channels.
With travel activity stopped for most ...
