BinDawood Holding Company, through its subsidiary Future Retail Information Technology, which specializes in technology, retail and investment solutions, has entered into negotiations for the possible acquisition of a majority stake in Aikon, a subsidiary of the French TF1 group specializing in content production, publishing and distribution.
According to Arabiya Net, Bin Dawood said in a statement that the potential deal will be implemented through a French subsidiary that will be joined by the Future Retail Information Technology Company.
Aikon is an international influencer marketing services company backed by a portfolio of innovative technology solutions, focusing on the travel, cosmetics and luxury sectors.
Aikon has a strong presence in Europe, Asia, the United States and the Middle East, providing its clients with integrated services in strategy development, talent management, content production and trend monitoring, and its client base includes more than 200 brands worldwide, including the Middle East and North Africa region.
In the event that the acquisition agreement is reached after negotiations, the parties to the acquisition will proceed with the legal and legal procedures necessary to complete the acquisition process.
