A new job posting by America's largest ticket company, Ticketmaster, has revealed the prevailing interest in exploring new sources of revenue using non-fungible tokens (NFTs).
Over the past two years, artists, musicians, and the sports industry have helped push the environmental non-fungible token system into the spotlight as technology has served its purpose as a powerful tool for fan engagement.
Conversely, most of the public has taken the hype train to make profits by reselling collectibles in secondary markets, Cowen Telegraph reported.
But as the hype for non-fungible tokens eventually slows down by mid-2022, entrepreneurs and companies are looking for new use cases beyond holdings.
A study conducted by major audit firm Deloitte on May 4, 2022 highlighted the untapped potential of the cryptocurrency ecosystem to open up new markets for the sports industry: we can see partial ownership of tickets and seasonal suites and a reinvention of the ticket resale process.
The recent ticket master job posting for a Product Manager for NFC tools also reveals the company's intent to roll out NFC-based enterprise products across all content categories including sports and music.
The role also requires the development of new products and features that meet the future needs of its non-fungible token business.
With the new role in New York, Ticketmaster aims to support the production of non-fungible tokens while completing the recently launched non-fungible token market.
