A recent study published in partnership with the Middle East and North Africa retail leaders' summit showed that digital transformation has become the biggest focus of retail leaders in the Gulf Cooperation Council countries, as it has become It is essential for brands to enhance the methods of attracting purchasing power to the consumer, especially with the emergence of e-commerce and the opening of new shopping centers approximately every three months.

Christina Rogers, Head of Global Consumer Sector at EY, said in a statement that Namazon obtained a copy of it: Retailers are very interested in the issue of online shopping in exchange for shopping in stores, But the real problem will lie in shopping versus buying. Shopping and buying are expected to become two completely different activities. Artificial intelligence technologies will serve us and make purchases on our behalf, while our personal shopping will be limited to very few products and services that help us express our identity.

"In the modern era, there are many options available to the consumer," said Banos Lennardos, Chairman of the Board of Directors of the Retail Leadership Department in the Middle East and North Africa. To thrive in this new retail era, retailers must follow the trends of digital transformation, using technology and data harnessing to provide a seamless and detailed customer experience. To help this, the MENA Retail Leaders Summit provides a platform where 300 entrepreneurs, executives and thought leaders meet to discuss key challenges and opportunities affecting retail in the region. We look forward to welcoming our guests this month to another summit of distinguished talks and new and innovative studies.

The fifth edition of the Middle East and North Africa Retail Leaders Summit will take place from 25 to 26 March 2019 at the Four Seasons Resort Dubai, Jumeirah Beach, and will provide a platform for thought leaders In the region to discuss the future of the retail sector.

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