According to Arab Net, chief executive of Jumia Egypt Hisham Safwat told Reuters: Egypt is one of the most important countries that will benefit from these investments, especially in electronic payment and establish a software headquarters and develop the Egyptian market for Africa.


Safwat did not underestimate the volume of investments to be pumped on the Egyptian market alone.


The technology sector in the Middle East is growing rapidly thanks to the high percentage in the demographics and enable them to modern technologies, but faces the difficulties due to the spread of Internet and banking services.


Jomia began its activity in 2012 in Egypt, Nigeria, Morocco, Ivory Coast and Kenya, and is currently working in 11 African countries.