The Multiplay Group, a subsidiary wholly owned by the International Holding Company (IHC), has acquired the UAE-based marketing communications company (Viola), as "Multiplay" seeks to To expand the scope of its services in the strategic and digital marketing sector.
According to the Emirati newspaper, Al Bayan, Sayed Basr Shuaib, CEO and Managing Director of International Holding Company, said: “The International Holding Company is working to expand the range of companies within its portfolio and enhance the capabilities of these companies to become A leader in its field.
Multiplay continues to grow into a major player, with ambitions to further expand its holdings and investments in the region. Through strategic acquisitions, the company is expanding its customer base and finding the required synergy that adds more value to its services.”
