Twitter has launched paid subscriptions to some accounts, with a new tool aimed at generating revenue for content producers, in pursuit of its strategy to expand its audience base and reduce dependence on advertising revenue.
According to Arabiya Net, those who are known as influencers on social networks, such as make-up or sports, will be able to offer their subscribers to become super followers. They receive exclusive content (posts, analytics, etc.), for three, five or ten dollars a month for subscriptions.
Twitter social media product lead Esther Crawford said: "As a big fan, you can participate in chats restricted to paid subscribers."
Twitter will later add exclusive space for audio recordings (Spaces), newsletters, and the ability to remain anonymous, among other steps it plans to take.
The San Francisco-based company will take no more than 3% of revenue. It will raise this percentage to 20% when the content producer earns more than $50,000.
Twitter has launched this feature in the United States and Canada with a limited number of content producers using an Apple iPhone or iPad, and is gradually expanding to other geographic regions and users. Android devices.
The company revealed to Twitter its tip box (Tip Jar) last May, which allows users to make donations to their favorite accounts.
The company launched, last June, paid subscription offers to its users in Canada and Australia who wish to take advantage of functional tools that allow, for example, to divide tweets into categories or review the tweet before sending it.< /p>
Twitter is seeking ways to generate revenue without having to post more ads, and the network has more than 200 million active users.
