Texas and nine other US states have filed a lawsuit against Google.
According to Arabiyanet, the lawsuit accuses Google of violating antitrust laws in the way it manages its advertising activity on the Internet.
This is the second major lawsuit filed by regulators against Google and the fourth in a series of lawsuits by the federal government and states aimed at containing alleged misconduct by giant tech platforms that have seen significant growth in the two decades. The last two.
The attorney general of Texas, Ken Paxton, had joined a lawsuit filed by the US Department of Justice against the $ 1 trillion company in October, accusing it of using its weight in the market to restrict Against competitors in an illegal way, and 11 other states have joined.
Texas says in its lawsuit that California-based Google dominates the path between ad production and its publication on a website or mobile app.
, Paxton said in a Facebook video that Google has repeatedly exploited its monopoly influence to control pricing (and also) engage in market collusion to manipulate bidding in a serious violation of fairness. / p>
and continued that the company eliminated its competitors and crowned itself the king of online advertising.
A spokeswoman for Google said we will defend ourselves vigorously in court against these baseless allegations .. Prices of digital ads have fallen over the past decade. Ad technology fees have also decreased. Google Ads technology fees are below the sector average. These are indicators of a highly competitive sector.
Google Ads sales contribute more than 80% of Alphabet's revenue. But most of the sales and the bulk of Alphabet's revenue comes from Google Text ads above search results which is a high margin activity.
The activity that Texas and other states target - placing ads on partner apps and websites - is much less important to Google.
and in its most recent quarterly report, Alphabet reported $ 37.1 billion in revenue from digital advertising.
