Xiaomi topped the Chinese smartphone market in Europe during the second quarter of 2021, while Samsung fell to second place.
According to Arab Net, Xiaomi surpassed Samsung in the previous quarter to become the number one seller in Europe for the first time. The company shipped 12.7 million smartphones, an annual increase of 67.1%, to own It holds 25.3% of the market share, according to a report by Strategy Analytics.
China's Huawei also briefly held the rankings, until US sanctions removed it and cut off essential chip supplies last year. Its withdrawal from the highly competitive smartphone market has prompted other Chinese manufacturers to spend heavily on new devices and upgrades, according to the official Korean Yonhap News Agency.
Samsung captured 24% of the market share in Europe between April and June 2021, after shipping 12 million smartphones to Europe, down 7% a year ago. .
Samsung was the only player in the European market among the 5 major smartphone companies that experienced a decline in shipments.
Samsung is showing good performance with the new 5G models of the Galaxy A series, but it faces increasing competition from Apple in the phone category, said Strategy Analytics CEO Neil Mauston. High-end, Chinese sellers in the modest model category, failed to benefit from Huawei's exit from Europe.
According to the report, Xiaomi has succeeded in Russia, Ukraine, Spain and Italy among other countries, and found enthusiastic customers for its feature-rich and value-rich Mi and Redmi series of smartphones.
Apple came in third in the European market with a share of 19.2%, after its shipments of iPhone phones increased by 15.7% year-on-year to 9.6 million units.
The Chinese OPPO ranked fourth with a share of 5.6%, and Realme ranked fifth with a share of 1.9% in the same second.
In a related context, the European smartphone market grew 14% year-on-year to 50 million units.
The continuing economic recovery, strong demand from customers who own old phones and the presence of good-priced 5G devices have led to the recovery of the smartphone market, the report said.
