Facebook achieved revenue growth of 33% to $ 28.07 billion in the fourth quarter ended December 31, compared to $ 21.08 billion the previous year.
According to Arabiya Net, the company ended 2020 much stronger financially than it was at the beginning of the year, proving that its business can beat the coronavirus pandemic It even thrives on the increased usage time of the past 12 months.
net income reached $ 11.22 billion, compared to $ 7.35 billion a year ago, up 53% year-on-year.
In terms of usage, Facebook is everywhere, with more than 1.84 billion people using its main social network at least once a day in December 2020, an increase of 11% on an annual basis.
As of December 31, 2020, more than 2.8 billion people visited Facebook at least once per month, an increase of 12% from the previous year.
and when measuring usage of a group of bundled apps that also include Facebook Messenger, Instagram and WhatsApp, a metric the company refers to as the active people in the family, the numbers are better, as usual. < / p>
and more than 2.6 billion people visit a Facebook app daily, an increase of 15% from 2019, while more than 3.3 billion people visit an app once At least monthly, an increase of 14%.
Facebook's business was largely unaffected by its October decision to temporarily ban political advertising after the US elections.
The company extended the ban for one month in December, but excluded ads for Senate races in Georgia.
This was to be expected, as political advertising pales in comparison to e-commerce, retail and ad spending for small businesses across the platform.
The video chatting devices Portal and the Oculus virtual reality business performed well in the last quarter, with revenues jumping 156% to $ 885 million.
Facebook has warned that Apple's impending privacy changes may harm profits by interfering with ad targeting.
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