In early January, the most famous and fastest-spreading digital currency fever around the world, Bitcoin for investors, returned to investors again, as it reached unprecedented record levels at $ 42,000. / p>

regardless of its frightening fluctuations, the expectations of major financial institutions towards Bitcoin are improving, with JP Morgan saying that in the long term it could reach $ 146,000 .

In light of this great eagerness of investors to buy Bitcoin digital currency, it is no longer just a cryptocurrency, but rather has become an obsession for many, and below we list the top 5 reasons behind people's obsession In digital currency, according to a report published by Al Arabiya. Net:

1- Bitcoin is part of the identity

In fact, Bitcoin fans have their own vocabulary full of acronyms and phrases, such as hold on for dear life short for HODL, which is used when Bitcoin's price becomes too volatile, and the phrase Whale means a person who owns a large number of cryptocurrency units.

At a time when Bitcoin conferences were attracting thousands of attendees before the Corona epidemic, University of California science and technology professor Davis Finn Britton says: Culture around Bitcoin is part of the attraction, when You buy Bitcoin, you are actually buying within a whole scene, it is a scene that can be part of your identity.

2 - Social media

By moving from celebrities who invest in Bitcoin, to a highly interactive Bitcoin community on social media, these platforms are feeding the popularity of the digital currency strongly, as the assistant professor for media studies at University of Virginia Lana Schwartz: Suddenly, there's a new way to see the financial space and have an identity for yourself as an actor in it.

these social platforms can also drive behaviors, according to Rice University marketing professor Utpal Dholakia, who studies consumer financial decision-making.

research has shown that when people talk about their investments in online social settings, they tend to look for risks more in the types of investments they make.

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3- Finding excitement

many investors likened buying Bitcoin to going to Las Vegas, and the CEO was ...