Amazon, the online retail giant, is very popular and has placed it among the fastest growing, most reliable and attractive corporate customers.

Amazon has owned and leased warehouses with an area of ​​more than 250 million square feet, according to last year's annual report.

Amazon comes second in terms of employment after Walmart International, with an estimated number of 647,000 employees .. so how can Amazon grow at this amazing pace? p>

In an interview during the George W. Bush Presidential Forum on Leadership, Jeff Bezos, the owner of Amazon, attributes the company's great development to 4 main principles outlined below:

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1- Customer Obsession

Bezos says he has heard from companies a lot of repetition of the phrase focus on customers, but in fact the phrase turns over time to focus on competitors, noting that such a shift in Mentalism is a big failure.

Bezos explained that focusing on competitors can succeed but not in the long run, as he sees the need to wait until there is a competitor doing something different from what you offer, but the focus On the customer it is more effective.

He pointed to the necessity of being an entrepreneur and a pioneer and not a follower in providing your services to clients, because technology and culture change from time to time.

2- Passion for Invention

Bezos believes that the necessity of uniqueness in providing the service to the customer is something that no one can disagree on, and therefore every effort should be made to devise solutions, opportunities and alternatives to deal with customer problems and from Then, access a larger segment.

3- Long-term thinking

Bezos says: ...