Apple in the lead and Nvidia the fastest growing.. Ranking of the 10 most famous brands

The total value of the world’s top 100 global brands will rise by 20% in 2024, a strong turnaround from last year, according to Kantar BrandZ’s Most Valuable Brands 2024 report.

Apple topped the list of the world's most valuable brands for the third year in a row, and became the first brand to exceed a trillion dollars in value.

Kantar BrandZ said NVIDIA jumped 18 spots to No. 6 with a brand value of $201.8 billion in this year's report, after achieving the highest increase in brand value of 178%.

Five newcomers entered the top 100 brands, including lululemon (No. 92 with a brand value of $20.6 billion) and Corona (No. 100 with a brand value of $19 billion), according to the report.

The business technology platforms and services category grew the fastest, with its total value increasing 45% in this year’s report, partly due to excitement around advanced artificial intelligence.

The Brand Rating and Evaluation Report is based on the opinions of more than 4.3 million participants on 21,000 brands across 532 categories, according to the website of Kantar BrandZ, a company working in the field of marketing data.

The company pointed out that in order for any company to be eligible to enter the global classification, trademarks must be owned by a company listed on the stock exchange, or by a private company whose financial data is available in the public domain, noting that its classification methodology combines financial analysis with comprehensive measures of brand equity.

Top 10 Brands By Market Value In 2024

Below are the top 10 brands in terms of market value according to the Kantar BrandZ report for the year 2024, and the percentage change in value compared to last year’s report:

1- Apple

Market Cap: $1.016 Trillion

Increase rate: 15%

2- Google (Alphabet)

Market Cap: $753.5 Billion

Increase rate: 30%

3- Microsoft

Market Cap: $712.9 Billion

Increase rate: 42%

4- Amazon

Market Cap: $576.6 Billion

Increase rate: 23%

5- McDonald's

Market Cap: $221.9 Billion

Increase rate: 16%

6- Nvidia

Market Cap: $201.8 Billion

Increase rate: 178%

7- Visa

Market Cap: $188.9 Billion

Increase rate: 12%

8- Facebook (Meta)

Market Cap: $166.8 Billion

Increase rate: 79%

9- Oracle

Market Cap: $145.5 Billion

Increase rate: 58%

10- Tencent

Market Cap: $135.2 Billion