The Emaar Group announced in a statement that Namazin obtained a copy of it, that it will employ the great potentials of the blockchain technology, with plans to present the codes of their complexes to customers and partners by the end of this year, This step reflects the depth of Emaar’s focus on innovation and providing a more integrated experience in customer service and enhancing their loyalty and satisfaction and thus their role in identifying the benefits of the group’s projects, which in turn will positively reflect on Emaar’s growth and profits.

The token code for Emaar compounds allows customers and stakeholders to benefit from the referral and loyalty system throughout the group’s business, thereby cementing the global standing of its brand and providing billions of Internet users with an opportunity to test Emaar Experience.

This will be among the first token of referral and loyalty in the world, providing access to an operating system of work amounting to about $ 10 billion, and the possibility of making a subtraction will be studied Initial ICO in Europe within 12 months of internal launch of the platform.

<) LAK AG is building the technology for Emaar complexes tokens based on the Ethereum blockchain platform and the ERC20 framework for tokens that will be transferable throughout the Emaar global business system including This includes real estate, malls, entertainment, hospitality, facilities management, and online shopping.

Emaar’s revenue grew 37 percent in 2018 to $ 7 billion, while its brand value increased by 39 percent to $ 2.7 billion, To be among the largest brands in the world. Emaar, which has developed landmarks such as Burj Khalifa, Dubai Mall, Dubai Opera and Dubai Fountain in addition to many distinctive residential destinations.

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