Special report

Entertainment is no longer a luxury but it has become a basic need for every person, but rather has become an essential component of large and advanced economies.

The entertainment economy through which partnerships and foreign investments are made with countries and the entry of multinational capital into the local market, in addition to the opportunities it creates to create jobs in all sectors and revitalize them as well.

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From this standpoint, the Kingdom of Saudi Arabia has sought in recent years to positive planning towards the entertainment sector to activate its economic role in the country within the framework of its future vision 2030.

The kingdom believes that tourism, culture, and entertainment represent an important nerve in the country's economy and a major pillar in its rate of production of national output.

Due to the fact that the Kingdom of Saudi Arabia enjoys a distinguished geographical location, beautiful nature and diverse tourism, I considered that it is possible to attract major international companies other than visitors from all over the globe.

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According to the above, the Kingdom established the General Entertainment Authority in early May 2016 to take care of everything related to the activity of entertainment and renaissance in this sector in a way that integrates with other bodies such as tourism and culture. < / p>

The Authority is working on 4 main pillars and 15 strategic goals to achieve the Kingdom's aspirations to provide a diversified entertainment product of high quality, low cost and easy to access.

The General Entertainment Authority is likely to provide about 200,000 jobs, and contribute to the kingdom's national income by about 500 billion riyals by 2030.

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