the Chinese Alibaba Group announced that it had orders exceeded $ 56 billion through its e-commerce sites during the buying wave on Singles' Day, by Wednesday morning, when consumers bought about 16 million items subject to discount.
According to Arabiya Net, this day is the largest sales occasion in the world, as it bypasses Black Friday and Internet Monday in the United States combined, and extends over a period of four days. General.
This performance is likely to be good news for the Alibaba Group Holding Company, a week after it lost about ten percent of its market value following the withdrawal of the regulators to list its financial technology company Ant Group.
This performance in sales also comes in light of an economic recovery with the control of the outbreak of the Corona virus in China, while closing borders and limiting movement means that more consumers spend while there In homes. Given their size, these sales are widely considered an indication of the strength of China's economic recovery after the outbreak of the virus.
In addition to simple discount rates on the usual prices of goods, Alibaba urges shoppers across its multiple platforms to use mobile gaming applications, pick up multiple purchases from stores and place orders in the early hours. From the discount period to get the best offers.
Orders on the GMV platform exceeded 372.3 billion yuan ($ 56.3 billion), recording a record number of 583,000 orders every second, it announced. Ali Baba. Two million items were offered for discounting for the first time, nearly double the number last year when the platform reported sales of $ 38.4 billion on the same day.
Analysts expect that this year will witness a rebound in sales of luxury brands in China, as consumers who usually travel abroad remain to shop at home due to the closure of borders and the limitation of movement of travel. "
