Boeing's global reputation has become in doubt following the recent recurring incidents, which threaten that major brand that has entrenched itself as one of the largest airlines in the world .

Boeing's reputation that the company has spent many years building and gaining confidence is in great doubt after the crashes of two 737 MAX 8 planes, all of which were killed by passengers.

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The manufacturer Boeing is in a race with the time it lost a lot and could no longer waste any more, according to a CNN report.

Over the course of days, the highlight of the company's CEO, Dennis Muhlenberg, was his contact with US President Donald Trump to confirm that the plane was safe enough, a piece of news that led to speculation. That Muylenburg seeks to block government moves.

These speculations came as a result of the lobbying activity of the company, and its donation of one million dollars to the committee responsible for Trump's inauguration as president, and yet it seems that Mullenberg did not succeed in reaching his destination in The end.

Boeing needs to be more active than reacting to the incidents if it hopes to restore public confidence and rebuild its brand value, and it is good to develop it for electronic systems and software, but There is much that can be done to overcome the crisis.

According to the report, Muylenburg needs to focus on the future and ensure transparency and humility, and strive to demonstrate the trustworthiness of his company, and that nothing prevents him from making things go in the right way, and that It begins with more listening, especially for employees.

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