Kraft-Heinz appears to be bent on pressuring Maxwell House and tapping it to the last drop.
The canned food giant is considering selling the Maxwell House brand, which could be worth up to $ 3 billion, citing CNBC sources.
Home brew brands like Maxwell House and Folger have faced competition from brands like Starbucks and Dunkins Donuts, which also take up a lot of supermarkets.
Kraft Heinz, which resulted from the massive merger of H.J. Heinz and Kraft in 2015, is looking to shed other brands like Oscar Mayer and Velveeta.
Last week, Kraft announced a $ 15.4 billion write-down, including its Kraft and Oscar Mayer brands.
This move resulted in Kraft giving up 27.5% of its market capitalization on Friday.
Kraft company representatives told The Post that the company was not commenting on rumors or speculation.
A Kraft Heinz spokesman said: This will in turn improve our cash portfolio growth.
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