special report

Why do consumers prefer to buy one product over another ?, How is their brand loyalty strengthened? The answer to all of these questions is directly related to the subconscious or the subconscious.

Gerald Zaltman, a Harvard professor, writes in his book: How customers think, consumers are not as smart as they are, the comparison of many competing brands and price points when assessing a purchase decision does not reflect Reality is correct.

Discrepancy key of attraction

By studying the consumer's physical reactions, Zaltman found that the thinking and feeling of customers often contradict their statements.

What is the reason behind the lack of clarity and honesty of consumers' thoughts, feelings, and purchasing behavior ?, The subconscious is the underlying motive behind this, and emotion controls decision-making in general.

Studies in neuroscience have found that people whose brains are damaged in the region responsible for emotions are unable to make decisions.

This idea helps to realize that human beings are not logical as we imagine, and to realize and understand this has an impact on marketing, sales and brands, it is possible that the marketing of product attributes only may lead to incomplete results as it lacks the subconscious and human element that controls the process Decision-making.

Therefore, marketers take advantage of this concept in preparing their advertising campaigns, and employ the passion to expand the customer base. Luxury goods target our feelings of self-worth, acceptance and social standing, and communication devices motivate us by providing contact with friends, family and a broader network of people, Sports brands inspire us to offer adventure and glory through competition.

Broadcast focused display

From logos depicted on a cup of coffee to expressway plates, the consumer environment is saturated with trademark exposure in transit to take hold in the human subconscious, and a growing body of research shows that accurate or disguised exposure to trademarks can be It has profound effects.

When purchasing a product, we would like to think that we know the reason behind it, and that we control our business, so they assume that we bought this new product because it contains the best features, the best price, or the best appearance.

However, research has also shown in Neurology, Psychology, and ...