In a new step for deployment, the Instagram app launched a service that enables users to shop online directly, through a new feature called Checkout that enables the user to purchase and pay directly via the app.

Rather than directing it to the retailer's website.

The new feature was launched today, Tuesday, in cooperation with several brands, notably Nike and Revolve, the fashion design platform, and Instagram is not expected to release financial details of this service until next year.

It is worth noting, according to data from a recent study published in partnership with the Summit of Retail Leaders in the Middle East and North Africa, that the region is witnessing a major expansion in the field of Internet shopping, and Saudi Arabia is recording the most growth rates In these markets.

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