Pivot point: (274.80).

Favorite scenario: Entering short positions below the $274.80 level, with $250.00 as an initial price target.

Alternative scenario: If the price rises above the $280.00 level, long positions can be entered with $300.00 as an initial price target.

Comment:

The stock is breaking the main support level of $274.80, therefore we recommend opening short positions to target the next support level of $250.00. In the event that it rises above the important resistance level of $280.00, the previous analysis will be canceled and the first target in this case will be $300.00.