Souq and Noon are the main players in the e-commerce market in the region, this is what was stated by Al-Abbar's founding partner, Rashid Al-Abbar, in an interview with Al-Arabiya, Expected more mergers and acquisitions in this field this year.

Al-Abbar added that the size of the electronic retail market in the Middle East and North Africa region is 10 billion dollars, and he pointed out that expectations indicate that the size of the market will reach 20 billion dollars. Within 3 years.

Al-Abbar said during his speech that what is most lacking in the e-commerce market is the human element, and he said: Adjusting the price difference between local e-commerce sites from those global sites is achieved through Establishing a monitoring committee, adding that laws and regulations do not yet exist by the government.

It is reported that Al-Abbar launched in 2016, the e-commerce platform, in partnership with the Saudi Public Investment Fund.