The results of a study which is the first of its kind conducted by the Communications and Information Technology Commission in Saudi Arabia showed that the percentage of online shopping via the Internet in 2018 increased to 49.9%, compared to 47.90% in 2017, Against 37.3% for the year 2016.

The rates of online shopping varied in the study, which included 10,000 users of telecommunications services, according to the age groups, so the age group from 20 to 24 years came in the forefront of the groups shopping through Internet with 65.20% of the number of Internet users, followed by the age group from 30 to 34 years with 63.20%, then the age group from 25 to 29 years with 61.80%.

Looking at online shopping for the year 2018 by region, the study revealed that Al-Jouf region is the highest online shopping among the regions of the Kingdom with 65.20% of Internet users, followed by a region Hail by 62.90%, then the Eastern Province by 55.20%.

As for the most prominent types of commodities purchased via the Internet, tangible goods in 2018, clothing items, shoes and accessories were 69.70%, computer goods, and smartphones by 46.90%. p>

The study showed that during the past three years, the rates of using electronic payment methods for online shopping varied, as that percentage reached 41.10% of online shoppers in 2018, compared to 37.70% For the year 2017, compared to 21.40% in the year 2016.

Payment methods used online are divided into several methods, including online banking services that accounted for the choice of 34.10% of the participants, followed by credit cards online withdrawal with a rate of 28.10 %, Then online payment service, such as: 5.30% Paypal, prepaid gift cards or e-vouchers at 4.10%.

Within the same context, a survey conducted by Namazin based on SAMA data revealed that the value of Saudi purchases through points of sale amounted to about 1.68 trillion Saudi riyals equivalent to About 448 billion US dollars since 1993.

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1.7 trillion Saudi riyals in point of sale purchases

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